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science communications

When Scientists Engage

In my last post I wrote about academics’ struggle to involve and engage members of the community. Last month two scientists provided examples of emerging from this struggle by looking around, finding a focus important to others, and linking the science they know about with the things people care about.   NB: without the intervention of true public relations, neither example would…read more →

The Trouble with Science Communications

Trained in science in college, I appreciate true skepticism.  Good scientists are skeptics; it is how they’re trained.    The consensus in the science community that human activities are causing climate change comes only after running global warming through its paces  – modeling, measuring, analyzing, testing, evaluating. Yet most scientists and professionals think that by marshaling enough data and information, we can change…read more →